What Makes iLux Unique?
iLux is equipped with the most advance EEG monitoring and eye-tracking technology as well as the highly trained personnel to operate it. The difference with iLux is that there are no limits to your testing needs. We are capable of running equipment in all conditions whether it be in a lab a controlled lab setting, on a mobile device, or even with our mobile equipment for use out in everyday life. Our portable equipment allows us to conduct research in a variety of environments
What is iLux?
”I” stands for innovation and Lux is the measure of illumination. Here at iLux we shed light on usability issues that face our clients. Using state-of-the art equipment and techniques, we are able to provide clear, accurate, and objective data that goes beyond personal opinions and assumptions.
Who is iLux?
iLux is on the campus of Arizona State University. Located in the heart of a rich ongoing research environment consisting of the most qualified staff. Our consultants can assist you with research design, data analysis and visualization, and PhD-level advice by qualified, publishing researchers.
How iLux can help you!
With our wide variety of equipment and researchers, ilux will help you identify and discover a solution to your problem! You get to choose from our vast set of tools and technology to decide exactly what you need. The choice is yours!
ASU was ranked #1 most innovative university of 2015
100% mobile capability
The equipment at iLux is designed to accomidate studies in any enviornemnt. You can learn more in the sections below.
User Experience Design
User experience design (UX, UXD, or UED) is the process of enhancing user experience by improving usability, accessibility, and pleasure from interaction
Know what customers think about your product.
Tools & Services
Sensors placed on the surface of the scalp non-invasively record electrical channels sampled at 256 times per second. Raw brain responses can be translated into measurements of attention, excitement, engagement, frustration or cognitive load. Data can be synchronized with eye tracking, galvanic skin response, and facial expression data to produce a complete array of evidence of user response to stimuli.
Infrared cameras capture visual attention and fixation. By recording eye movement, eye tracking technology is able to record fixation points and how long a user gazes at certain elements. This data can be used to create heat maps of focus by users. Eye tracking can be used in coordination with EEG and galvanic skin response.
iLUX provides a state-of-the-art lab environment located at the Ira A. Fulton Schools of Engineering at Arizona State University in Tempe, Arizona. A complete range of equipment, trained technicians, data analysts, and consultants are available for research ranging from website and device usability to shopper and advertising and biomedical.
Data Mining and Data Analysis
In coordination with the Arizona State University School of Computing, Informatics, and Decision Systems Engineering, iLUX is able to provide state-of-the-art data mining and data analysis services that can help you make sense of and visualize the data you are gathering.
Experimental Design and Results Interpretation
iLUX provides expert consultation with PhD researchers to assist in the construction of experiments with a high degree of validity and reliability with proper controls and isolation of variables to ensure results that are publishable and defendable.
Equipment & Software
ASU’s iLux Lab looking at exercise’s impact on social, emotional intelligence — Jan 2018 ASU Now – adidas and iLUX lab — April 2017 ASU Lab provides invaluable insight into the user experience — April 2015
The ABM X-10 10-channel wireless headset combines 9 channels of midline and lateral EEG sites and one channel for ECG, EMG, or EOG data sampling 256 times a second. The headset is comfortable and non-intrusive and features a Bluetooth wireless signal with a radius of up to 10 meters, and 8 hour rechargeable battery life.[…]
The Tobii Mobile Device Stand, in conjunction with the X2-60 eye tracker, provides a stable environment for doing eye tracking on smaller mobile devices such as phones, tablets, and e-readers. The stand adjusts for different participant body height and creates the ideal situation for natural participant-device interaction.
Tobii X2-60 is a modular eye tracking research system designed to capture gaze and eye movement without restricting head movement. The X2-60’s accurate and robust tracking capabilities are ideal for usability, market research, and psychological studies that involve PC or laptop screens, mobile devices, or television screens.
Tobii Glass is a wearable eye tracking tool ideal for revealing what captures, attention or interest by monitoring the eye movement and gaze of the wearer. Tobii Glass is completely mobile and useable in the natural world or lab environment.
iMotions Attention Tool 5.0 is the leading agnostic hardware integration software platform allowing for the synchronization of EEG, eye tracking, GSR, and facial expression data. The software allows for fast and easy access to synchronized biometric raw data into a simple .txt file ideal for data mining and analysis.
The Shimmer3 wireless GSR sensor provides real-time galvanic skin response biofeedback measuring skin conductivity. Bluetooth connectivity and onboard autonomous data-loggers allow for complete mobility. Validated for use in biomedical application, it features four digitally controlled measurement ranges to ensure accurate measurements.